Al-Haj Automotive has taken the lead in the latest price hike movement by increasing the prices of Proton Saga and X70. Prior to this, Proton increased the prices of both vehicles twice in 2022.
Effective immediately, the new prices of Saga and X70 variants are as follows:
| Model | Old Price (Rs.) | Revised Price (Rs.) | Increase (Rs.) |
| Saga Standard Manual | 2,349,000 | 2,579,000 | 230,000 |
| Saga Standard Automatic | 2,499,000 | 2,729,000 | 230,000 |
| Saga ACE Automatic | 2,619,000 | 2,849,000 | 230,000 |
| X70 Executive AWD | 5,400,000 | 6,050,000 | 650,000 |
| X70 Premium FWD | 5,750,000 | 6,400,000 | 650,000 |
Al-Haj has possibly created a new wave of price hikes that will soon include similar announcements from other automakers. Proton is already struggling to gain momentum in the Pakistani market, having sold just over 400 units last month.
Industry sources told ProPakistani that Proton will likely sell 700+ cars in June, now that Al-Haj has started full-scale local assembly. The company has several orders backlogged due to supply issues, but will likely churn out promising sales numbers in the coming days.
With the current situation pertaining to fuel prices, Proton’s rise in sales might be short-lived.
Originally published at propakistani.pk
