G4 TV Shuts Down, Two Years After Comcast Tried to Revive Gaming Network


G4 is shutting down — again.

Comcast Spectacor, the cable and entertainment giant’s sports and esports division, told G4 TV employees Sunday that the gaming network was shutting down effective immediately. The decision has resulted in 45 staff members of G4 TV losing their jobs.

In a memo, obtained by Variety, Comcast Spectacor chairman and CEO Dave Scott cited low viewership and said the network had not achieved “sustainable financial results.”

Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results,” Scott wrote. “This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately.

the gaming TV network that NBCUniversal shut down in 2013, is coming back to cable.

Russell Arons, the former Warner Bros., Machinima, EA and Mattel exec who joined G4 as president in September 2021, left the company in August.

G4 is the content studio and network that unites creators and fandoms to celebrate comedy, gaming and popular culture. Authentic to its legendary roots, G4 returned with classic shows and brand-new original content driven by a passion to entertain, unite and inspire gaming’s enthusiastic and diverse communities. Based in Los Angeles and available everywhere gamers congregate, G4 is committed to bringing the industry together through content, commerce, and experiences that set a new standard for gaming innovation, inclusion, and accessibility. Reinvented by Comcast Spectacor’s Gaming division, owner and operator of a growing portfolio of gaming and esports assets including Overwatch League’s Philadelphia Fusion and T1 Entertainment & Sports, G4 is also connected to and inspired by the technology and creativity of Comcast NBCUniversal. Please visit us at http://www.g4tv.com and find us on Twitter, TikTok, YouTube, Reddit, Twitch, Discord, and Instagram.

G4’s shutdown was first reported by Deadline.

Read Scott’s Sunday email to G4 staffers:

October 16, 2022

Team:

As you know, G4 was re-introduced last year to tap into the popularity of gaming. We invested to create the new G4 as an online and TV destination for fans to be entertained, be inspired, and connect with gaming content.

Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results. This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately.

I know this is disappointing news, and I’m disappointed, too. I want to thank you and everyone on the G4 team for the hard work and commitment to the network. Our human resources team is reaching out to you to provide you with support, discuss other opportunities that may be available, and answer any questions you may have.

Thank you again for all of your hard work for G4.

Sincerely,

Dave Scott

Chairman and CEO

Comcast Spectacor



Originally published at variety.com

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