Bestselling writer, podcast host, social media sensation, life coach and former monk Jay Shetty is increasing his media footprint, now launching a expertise company, Selection has discovered solely.
Shetty, together with companions Rula Zaabri, Brittany Louks and Blaire Zierke, has introduced the formation of Home of 1212, a full-service, purpose-driven expertise company that can characterize creators, thought leaders and innovators who’re impacting optimistic change. The company will focus on expertise illustration, model partnerships and model enlargement for artists, musicians, athletes, fashions, actors and podcasters.
Shetty will function co-founder and associate of Home of 1212; Zaabri as founder and CEO; Louks as co-founder and president; and Zierke as co-founder and head of operations.
“Home of 1212 is constructed on the muse of goal,” the companions stated in a joint assertion to Selection. “Right here, now we have created a house for purchasers who wish to amplify their voices and unleash their inside greatness to allow them to make a optimistic affect on the world. As a workforce, we’re fueled by establishing purpose-driven partnerships, conceptualizing distinctive ideas for our expertise and the will to alter the business.”
The company will present a house for expertise who wish to amplify their voice to make a distinction on this planet from purpose-driven relationships with partnerships that align with their core values; to serving to expertise navigate the business and information them to success; to appearing as a cultural connector between manufacturers and expertise. As a bespoke company, the companions will create customized roadmaps and plans that can assist expertise discover their goal and long run potential, whereas amplifying their strengths to construct a profession.
The identify of the company is derived from numerology “1212” — often known as an angel quantity, which is a strong quantity that symbolizes abundance, group and concord with prosperity, progress and enlightenment centered at its core.
Shetty is a multi-hyphenate powerhouse, New York Occasions best-selling writer and digital creator with over 50 million followers throughout social media and greater than 10 billion video views. The mission of his many companies is rooted in serving to folks discover their goal. Shetty hosts the vastly fashionable “On Objective” podcast, which is the No. 1 Well being and Wellness podcast on this planet. In 2020, he revealed his first e-book with Simon and Schuster, “Suppose Like a Monk: Practice Your Thoughts for Peace and Objective On a regular basis,” which turned a worldwide best-seller. His second e-book, “8 Guidelines of Love: The way to Discover It, Hold It and Let It Go,” turned an instantaneous New York Occasions best-seller after being launched final week. This month, he’ll launch his inaugural World tour, “Jay Shetty: Love Guidelines.”
Zaabri was beforehand Shetty’s chief of workers, overseeing enterprise initiatives and managing his day-to-day operations. Louks hails from Alo Yoga the place she solid intentional model partnerships throughout the wellness neighborhood, magnificence, leisure, vogue, hospitality and meals and beverage industries. Zierke comes with expertise from expertise startups and design corporations.
Home of 1212 works with manufacturers to create significant expertise partnership alternatives, together with Amazon, Audible, Meta, Apple, Google, Spotify, Alo Yoga, Calm, BMW, Microsoft, Zoom, American Categorical, Skims, LinkedIn, Marriott, WholeFoods, Nike, Reebok, BetterHelp, Tonal and Land Rover.
Shetty will nonetheless stay to be repped by WME, whereas using Home of 1212 to enrich their providers.
Originally published at www.theshocknews.com