Male Idols Who Broke Gender Stereotypes & Became Faces/Models of Beauty Brands

From SHINee Key to ASTRO Cha Eun Woo, these K-pop male idols broke the gender stereotypes and proved that makeup and skincare are also for men! 

(Photo : Mingyu, Key, Kai (Instagram))

While cosmetics and skincare routines were targeted only at women in the past, the society progressed and beauty brands started to cater to men’s essentials as well to help them maintain their healthy and vibrant skin.

While men wearing makeup or doing skincare is still frowned upon by some, these male K-pop idols stepped up and became the voice of men by becoming faces, ambassadors, and models for beauty brands.

Here Are Male Idols Who Were Selected As Faces/Ambassadors/Models for beauty Brands

1. SHINee Key

SHINee Key

(Photo : Instagram: @bumkeyk) SHINee Key

SHINee Key, ever since his debut was known for taking good care of his skin by having numerous steps when doing a skincare routine. He was known for his glass skin which also landed him an offer to become the ambassador of the beauty brand Espoir and model for makeup Forever.

2. EXO Kai

EXO Kai, fall in love with his intense eyes

(Photo : Vogue Korea) EXO Kai

EXO Kai, the Global ambassador of Gucci, is not only breaking gender stereotypes in terms of fashion but as well as beauty.

In 2022, he became a model for YSL beauty and became a hot topic for revealing his skincare routine using cleansing oil, cream cleanser, and the luxury brand’s Pure Shot Night Reboot Serum.

3. ASTRO Cha Eun Woo

Cha Eun Woo

(Photo : Vogue Korea courtesy of Dior)
Cha Eun Woo

Cha Eun Woo, the ambassador of the luxury brand Dior Beauty, also showed that men can also embrace cosmetic products not only to express themselves but also to maintain their youthfulness and take care of their skin.

4. NCT 127

NCT 127 for Nature Republic

(Photo : Facebook: Nature Republic Korea)
NCT 127

Representatively, NCT 127 as a group, has been working as a model for the Nature Republic for three years since 2020 after taking over the baton from EXO.

Their target was mostly women and fans, but having male idols as the face of the brand have had increased the use of men of the brand’s products as well.


Seventeen Mingyu

(Photo : Instagram: @min9yu_k) SEVENTEEN Mingyu

Mingyu is known for his masculine appearance, but he is truly breaking stereotypes by becoming Lancome’s beauty ambassador. Mingyu has been actively promoting cosmetics and personal care targeting male consumers.

6. Kim Wooseok

Kim Wooseok

(Photo : Instagram: @woo.ddadda)
Kim Wooseok

Kim Wooseok who has a pretty face became the voice that men can also wear makeup and do skincare by becoming an ambassador of the cosmetic brand Shiseido.

The brand along with the male idol aims to convey the message, “beautiful change leading to confidence” through the power of beauty.

7. Hwang Minhyun

NU'EST Minhyun

(Photo : Instagram: @optimushwang)

In 2021, Minhyun was selected as an ambassador for the French luxury beauty brand Guerlain. Even before, he was loved by a lot of fashion magazines and was selected to become a model for numerous cosmetic and skincare products.

8. SF9 Rowoon

SF9 Rowoon, superior physical shining with long coat

(Photo : Rowoon Instagram)

The male idol along with SNSD YoonA was picked as Estée Lauder’s Korean ambassador for his chic, soft yet masculine charm, perfect to represent the women’s beauty brand.

READ MORE: 5 Beauty & Skin Care Products Used By Male K-pop Idols To Achieve Flawless Skin

For more K-Pop news and lists, keep your tabs open here at KpopStarz.

KpopStarz owns this article.

Written by Eunice Dawson.

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