The long-running horror series is promoting its upcoming sequel with an unorthodox method of actually scaring people.
Let’s play a game. What’s your favorite scary viral marketing? Not since the brief uptick in scary clown sightings back in 2016 has anything looked so creepy. Scream VI is upon us, and while the killer usually hides in the shadows as they stalk their prey, viral footage and images show a mysterious hooded figure in black walking the streets or standing completely still in various U.S. cities. Variety reports on the eerie images of the Scream ghostface killers seen across the country who have been frightening locals.
As extreme as it seems, this is all a part of a viral marketing campaign for Scream VI, which is due out on March 10. Ghostface figures have been spotted in Sonoma (the stand-in for the franchise’s fictional town of Woodsboro), New Orleans, and St. Louis. In a hilarious wrinkle in all of this, the official movie’s Twitter, from Ghostface’s perspective, posts the news stories reporting on the sightings and jokingly tweets, “I was just minding my business.”And in another, the killer tweets a more menacing, “I’m watching you.”